Rib & Oyster — It's a Van, Not a Crisis.

The Project

After spotting a local controversy unfolding on Facebook, we pitched Rib & Oyster an idea for a bold, tongue-in-cheek video. The concept came together within 24 hours, turning a local talking point into a creative opportunity.

The Challenge

We aimed to film the same day, but snowfall made access to the bridge impossible. We adapted and shot the video during the next suitable weather window.

The Result

140,000+ Facebook views. Local press coverage. One idea that got Pembrokeshire talking.

The campaign demonstrated how quick thinking, a timely idea and the right creative execution can turn a local issue into significant attention for a business.