HMY Customs — Beyond the Track
The Project
From action sports at BikePark Wales to the British Superbike Championship, we've worked with HMY Customs across a range of locations and environments, producing photography and video that capture the brand, its community and its culture.
We're also involved in developing Scruffbags, HMY's YouTube lifestyle podcast, creating video content built around interesting personalities, conversations and stories, with ambitions to reach beyond motorcycle culture into the wider worlds of motorsport and lifestyle.
The Approach
Alongside production, we're helping shape HMY's wider brand strategy, exploring how to evolve beyond motorsport merchandise and establish a distinctive lifestyle brand. By combining creative direction, visual storytelling and podcast production, we're helping HMY connect with new audiences both on and off the track.
Good stories. Bigger audiences.
Scruffbags is HMY's YouTube lifestyle podcast, bringing interesting personalities and unfiltered conversations to the screen. We support the project through video production, helping build a format with the potential to reach beyond motorcycle culture into the wider worlds of motorsport, sport and lifestyle.
Culture in motion.
From the track to the trails, we create bold photography and video that capture HMY's identity in action. Designed for use across digital platforms and social media, the work gives the brand a growing library of visuals to connect with its audience.
Made for more.
We're working with HMY to explore what's next, developing a direction that takes the brand beyond its motorsport roots and into the wider lifestyle market. From audience positioning to creative direction, the focus is on building a brand with room to grow.