Good work starts with a different way of thinking.
Good work starts with a different way of thinking.
We're Crank Craft — an independent creative studio built to challenge the obvious and find better ways for brands to move forward. We combine strategic thinking, marketing consultancy and creative production to solve problems, uncover opportunities and make businesses impossible to ignore. From brand strategy and advertising to film, photography, websites and campaigns, we connect the thinking with the doing.
Two different skill sets. One shared ambition.
Crank Craft was founded by Steven Clarey and Lloyd Jones, bringing together complementary experience across filmmaking, creative direction and brand development.
Steven has spent 15 years working in film and media around the world, producing work across commercial campaigns, international motorsport and broadcast for brands including Red Bull, Panasonic Lumix and Aston Martin F1. Lloyd brings a sharp creative eye and hands-on experience in directing, producing, editing and drone production.
Together, we combine big-production experience with fresh thinking, helping businesses turn ambitious ideas into work that gets noticed.